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How do you engage prospects at the top of the funnel, sustain them through the middle of the funnel, and motivate them across the finish line? In this instance, it’s called the Revenue Action Planner.
Infusionsoft is a market leader who champions the small business market with a powerful, integrated sales and marketing software solution. Their solution combines CRM, marketing automation, e-commerce, and payments solutions.
At the top of Infusionsoft’s funnel lies the challenge of engaging with the small business owner who is already on the brink of being overwhelmed. Working closely with Infusionsoft’s demand generation team, we conceived of a web property that would dramatically increase engagement of potential customers, as well as support, and thus accelerate, their learning journey. Behold, The Revenue Action Planner.
As a stellar example of Process Marketing™, the Revenue Action Planner featured a seamless flow that inspired the user to register and then have the ability to quickly forecast (and share) the revenue potential of deploying an Infusionsoft campaign. In addition to the UX/UI of the web property, we developed a comprehensive set of content assets including video coaching, one-minute tech feature videos, audio coaching (think NPR meets Marketing Automation) and even a small business presentation kit.
STRATEGY / WEBSITE / UX&UI / VIDEO / AUDIO / COLLATERAL
Remember the first time you took an Uber ride, or streamed a Netflix movie, or bought a latte at Starbucks with your phone? Somewhat magical yes? Well, let us introduce to the magicians behind the scenes that pull this off, moment by moment.
DataStax provides data management to the world’s most innovative companies. They lay claim to an industrious client list including Netflix, Uber, Safeway, ING, Adobe, Intuit, Target and eBay. Even though you likely weren’t cognizant, you’ve experienced the always-on, always-works moments that DataStax delivers 24/7/365.
As with many of our clients, DataStax came to us with this very compelling, yet very untold story. These magical moments — disruptive, empowering, engaging and paradigm-shifting — were the catalyst behind our campaign development. We began by creating their new tagline: The power behind the moment. We architected a re-branding exercise along with a multilayered, integrated campaign. The assignment included a rebrand of the website, the production of a concept video, as well as two integrated ABM campaigns: email, direct mail, sales enablement, banner ads and social components.
STRATEGY / TAGLINE / BRANDING / VIDEO / INTEGRATED ABM CAMPAIGN
Let’s inspire organizations and the people that power them to get their collective acts together.
Designed for the way people work, Fuze powers business conversations through a global platform that unifies voice, video, and messaging into a single application. Work together anywhere, anytime, on any device. Sweet.
Originally known as Thinking Phones, we began work with them on the cusp of their name change to Fuze. As such, we assisted in the architecting of their rebrand campaign. At the onset, we focused on creating a compelling and extensible tagline. One that grounded the positioning in one of Fuze’s core values; championing the end-user experience. Actually two end-users; the CIO architecting and deploying the solutions, and the humans who stand to benefit from the simple ability to leverage an elegant and powerful solution for unified communications. From this mandate was born the Younified Campaign.
STRATEGY / WEBSITE / UX&UI / VIDEO / AUDIO / COLLATERAL
Think you’re a perceptive people person? Imagine needing to understand – in real-time mind you, the emotional and professional wellness of your 1000 employees scattered across the globe. Maybe the value of Glint is now a bit easier see.
Glint helps organizations measure and improve employee engagement—providing the same type of real-time, data-driven platform that can be found in almost any other business function (sales, marketing, manufacturing, service) for the most important part of any organization—the people.
The value proposition is twofold: Pulse surveys that take less than a minute for employees to complete, and a management dashboard that gives leaders an elegant and real-time visual breakdown of their entire organization.
Our approach was to visually associate aspects of the management dashboard with engaged employees and empowered management. Real-time employee engagement has never looked so good.
STRATEGY / WEBSITE / UX&UI / VIDEO / AUDIO / COLLATERAL
Telegraph Hill Software
Telegraph Hill Software
Let’s celebrate San Francisco. It is, after all, home to the consummate software development powerhouse.
Telegraph Hill Software is a unique company that provides mission-critical, on-site software development services for fast-moving companies.
As the name implies, Telegraph Hill has a certain affinity for the San Francisco Bay Area. Understandable since its market base is usually within a two-mile radius of its downtown headquarters. We developed the identity, tagline, site and overall vibe to capture this consciously local essence in a very technical but engaging way.
IDENTITY / BRAND SYSTEM / TAGLINE / WEBSITE / VIDEO / SALES EMPOWERMENT
When an organization has a global presence, the challenge becomes how do you architect a local relevance.
Cogniance is a global design, development, and consulting firm dedicated to the world where brands and people connect through technology.
Cogniance’s existing brand had a global (but not from this world) presence. From a web, promotional and sales enablement presence, we strived to integrate a minimalist design approach, while championing Cogniance’s technical chops. With the fact that future client engagements would include stakeholders with both marketing and development perspectives, countered the technical personality with a brand voice that didn’t take itself too seriously. It’s like getting Stephen Hawkings and James Bond all rolled into one.
VIDEO / SALES ENABLEMENT PRESENCE / COLLATERAL / WEBSITE
TIBCOJaspersoft - Visualize.js
Is it possible to capture the hearts and minds of high-level programmers? Technically speaking, yes.
TIBCO Software empowers executives, developers, and business users with Fast Data solutions that make the right data available in real time for faster answers, better decisions, and smarter action.
We developed a demand generation campaign to approach a very technical programmer audience with a sense of humor blended with a cut-to-the chase payoff of a free test drive of the Visualize JS framework.
OMNI-CHANNEL CAMPAIGN / ADS / VIDEO
Five9 - Success Calls
Yes, there’s a business case for gangster robotic chickens. What the cluck?
Five9 is the leading provider of cloud contact center software—helping organizations improve their customers’ experiences and increase revenue at a significantly lower cost than traditional premise-based systems.
Our mandate with this integrated campaign was to raise general awareness of Five9’s offerings as well as establish a critical on-premise vs. cloud-based solution conversation.
We took an aggressive multi-episode, video-based approach that was the spearhead of a comprehensive integrated campaign. The net/net was over 500,000+ views on YouTube and a 200 percent increase in online engagement, and an accelerated education in the care and feeding of robotic chickens.
INTEGRATED CAMPAIGN / ADS / IDENTITY / VIDEO / TRADE SHOW
DemandGen is all about getting results. Which is precisely what we delivered in this extensive rebranding exercise.
DemandGen is a leading marketing technology consultancy and operational outsource solution for competitive organizations seeking to attain the maximum ROI out of their marketing and sales technology investment.
DemandGen offers an array of consulting services as well as turnkey, operational outsource solutions to help companies achieve operational, program and campaign excellence. Currently, DemandGen’s market is struggling with the onslaught on marketing automation technologies—not just in choosing which offerings to use, but how to make them work together.
This rebranding exercise spanned the spectrum of core identity, positioning, website, collateral and campaigns. The website offers a wealth of thought leadership resources and strategic guidance—all aimed at ensuring that the market gets what it critically needs: results.
WEBSITE / ADS / IDENTITY / COLLATERAL / VIDEO
How do you get one of the leaders in predictive analytics to quickly resonate with their marketing-centric customer base? We knew you’d say that.
Lattice offers predictive marketing and sales applications that identify who is ready to purchase now by applying machine learning to billions of buying signals. They needed to resonate their messaging and brand persona with a growing legion of technical marketers.
With a significant part of Lattice’s intended market coming from the marketing camp, our goal was to establish a campaign that honored that constituency by acknowledging the intelligence and foresight it takes to utilize deep data science into the marketing arena.
Our approach with Lattice was to celebrate the genius in all of us— in particular, the marketers who have embraced the art of technology.
OMNI-CHANNEL CAMPAIGN / TRADE SHOW / ADS / VIDEO
OpenDNS | Cisco
OpenDNS - Black Hat USA
It’s Vegas. It’s the biggest security conference. And we figured out how to get noticed by the security world’s elite customers. That’s how we roll.
OpenDNS provides predictive security technology to help the world connect with confidence on any device, anywhere, anytime.
We were tasked with an 11th-hour request to make a meaningful splash with its key customers at the Black Hat Conference in Vegas. The branded limo was promoted through social and email campaigns to great success. The theme was also carried through to t-shirts and its booth as well. Nice ride.
INTEGRATED CAMPAIGN / ENVIRONMENTAL / TRADE SHOW
Once again, we’ve proven that beneath all the data, technology and applications lies a bit of humanity. And a few robots.
ExtraTeam is a leading provider of innovative IT solutions to corporate and public sector businesses—certified experts at information and communication technologies, and convergent services.
Bleeding-edge technology aside, the core of ExtraTeam’s value is the bleeding-edge humans who provide the services. The ExtraTeam website gave special emphasis to that human dimension by serving up equal amounts of technology and attitude. ExtraTeam. Because yes, your team deserves a champion too.
WEBSITE / ADS / IDENTITY / VIDEO
BMI Imaging - Digital Reel
Sometimes the best way to articulate technology and value is not to say a word.
BMI Imaging is a leading provider of document imaging services – think digitizing the Library of Congress.
Our assignment was to produce a simple and compelling video overview of its flagship product, Digital Reel. The net result was, not surprisingly, that a picture’s worth a thousand words.
IDENTITY / VIDEO
Eloqua | Oracle
Eloqua/Oracle - Revenew
It’s the old advertising adage – say it in seven words or less. So we’re assuming some extra points when we can nail it in one. Welcome to the Revenew campaign.
Eloqua/Oracle is a premier provider of marketing automation technology. Accelerating market presence is grounded in giving potential customers a compelling reason to adopt a comprehensive marketing automation solution.
The Revenew campaign spanned demand generation campaigns, microsites and a significant presence at the Dreamforce show. The essence of the messaging was that marketing automation was the key to tapping into undiscovered revenue opportunities. Word.
OMNI-CHANNEL CAMPAIGN / IDENTITY / VIDEO / WEBSITE / TRADE SHOW
Marketing and branding are the marathon that brings a new customer to the table. So in the last two feet of the race, why is a sales rep on his or her own?
Nirvanu is a comprehensive sales empowerment platform that empowers reps to sell anything to anyone at any time. We’re sold.
For Nirvanu, we were tasked not only with the overall brand building, including its identity, website and promotional video, but to work with its development team on the UX and UI of the platform itself.
IDENTITY / TAG LINE / UX & UI / WEBSITE / VIDEO
When you’re advocating for a new age of productivity, let’s agree the attitude is as important as the aptitude.
Astreya provides on-site IT staffing for some of the world’s largest and most progressive companies.
Astreya’s differentiation is not only on how it delivers its service model, but the humans who make it all possible. This complete rebranding exercise encompassed a logo, tagline, website, video and collateral design.
IDENTITY / TAG LINE / WEBSITE / VIDEO
Who We Are
Headquartered in San Francisco, Big Minnow is a full-service agency with unified capabilities in strategic planning, Account Based Marketing (ABM) and Account Based Selling (ABS), demand generation, advertising, web, design, social media, video and sales empowerment.
We anxiously await the opportunity to leverage our skills, experience and expertise to address, accelerate and bring resounding success to your brand and marketing initiatives. big Minnow represents over 25 years of full-service agency experience. We work with clients looking to define their brand in powerful ways. Our services include marketing consulting, advertising, web and new media design, as well as sales empowerment platform; all of which can be leveraged towards your challenges. We look forward to continuing the dialog with you with the ultimate goal of having the honor to be part of your success.Who We Are
Who We've Worked With
They're all different and they're all the same — in a very important way.
The diversity of our clients is amazing. What they have in common with each other is the burning desire to do better. They know that every challenge is an opportunity to break through convention — not just for the thrill of it, but because it's usually the minimum cost of entry to truly make a difference. That's where we have common ground. And for that we're very grateful.