Leading provider of network security and DNS services looks to Big Minnow for development of campaign for Blackhat tradeshow appearance.
SAN FRANCISCO, CA – September 20, 2015 — Big Minnow today announced they have been retained by OpenDNS, acquired by Cisco in August, OpenDNS is a leading provider of network security and DNS services. Big Minnow was retained to develop a pre-show promotional campaign aimed at the attendees of this years Blackhat conference in Las Vegas – one of the most notable computer security show and conference.
“Helping OpenDNS have a wow factor at the Blackhat conference was a great challenge.” stated Dennis McKnew, CEO of Big Minnow. “This is probably one of the most famous – and sometime infamous, security shows around.” Stated McKnew. “The mandate was to quickly create a campaign the featured a wow factor – the ability to capture the attention of C-level executives prior to their arrival at the show. We developed a campaign featuring a stunning brand design to a high-end limo bus that would bring execs from the airport to the hotel venue.” said McKnew. This accomplished both a great brand exposure at the airport and the hotel venue, but enabled some great rapport building with the executive audience – and ensuring a higher amount of pre-qualified traffic to the booth.” Big minnow also consulted on the integrated booth design and promotional gifts given to the executives.
About OpenDNS (now a part of Cisco)
OpenDNS, acquired by Cisco in August, 2015, is a leading provider of network security and DNS services, enabling the world to connect to the Internet with confidence on any device, anywhere, anytime. The Umbrella cloud-delivered network security service blocks advanced attacks, as well as malware, botnets and phishing threats regardless of port, protocol or application. Its predictive intelligence uses machine learning to automate protection against emergent threats before they can reach customers. OpenDNS protects all devices globally without hardware to install or software to maintain. For more information, please visit www.opendns.com.
About Big Minnow
Big Minnow is a deep product and services resource that champions companies of all sizes by showing them how to survive change, find predictable outcomes and grow their brand. The company is comprised of industry leading team members in the following disciplines: advertising, web development, branding and identity, digital, promotion and relationship marketing, consulting, research and analytics, branded content and entertainment, and specialist communications.
Big Minnow’s software product suite—Nirvanu™—transforms marketing materials into useful day-to-day selling resources. Big Minnow is based in San Francisco, California. Visit the company’s web site at www.bigminnow.com. Visit Nirvanu’s website at www.nirvanu.com.