Leading global consulting firm assigns full rebranding contract to Big Minnow.
SAN FRANCISCO, CA – August 27, 2015 — Big Minnow today announced they have been retained by DemandGen, a leading global provider of marketing automation services and consulting.
“We’ve worked side by side with DemandGen for years. So to now have the opportunity to assisit and guide them in their rebranding is an exciting honor.” stated Dennis McKnew, CEO of Big Minnow. “DemandGen has unsurpassed passion for helping customers succeed with their marketing automation – wherever they are on their journey. We need to capture that passion and convey the enormous resource the DemandGen team represents to any organization.” stated McKnew. Big Minnow will be developing a comprehensive and integrated suite of properties including new identity, tagline, messaging and website.
DemandGen is a global consulting firm helping companies deploy and utilize marketing automation and CRM systems. We are the trusted advisor to the world’s leading sales and marketing teams combining superior service, business process, and technology expertise.
DemandGen brings a decade of experience in marketing automation and CRM to help deliver success with every engagement. Exceptional responsiveness and constant innovation demonstrate DemandGen’s passion for customer service. For more information, visit www.DemandGen.com.
About Big Minnow
Big Minnow is a deep product and services resource that champions companies of all sizes by showing them how to survive change, find predictable outcomes and grow their brand. The company is comprised of industry leading team members in the following disciplines: advertising, web development, branding and identity, digital, promotion and relationship marketing, consulting, research and analytics, branded content and entertainment, and specialist communications.
Big Minnow’s software product suite—Nirvanu™—transforms marketing materials into useful day-to-day selling resources. Big Minnow is based in San Francisco, California. Visit the company’s web site at www.bigminnow.com. Visit Nirvanu’s website at www.nirvanu.com.