Leading converged data platform taps Big Minnow for development of conceptual video series.
SAN FRANCISCO, CA – June 15, 2015 — Big Minnow today announced they have been contracted by MapR, a leading provider of converged data solutions to produce a series of technical concept videos.
“It’s always a high-quality challenge to make highly technical content approachable.” stated Dennis McKnew, CEO of Big Minnow. “The challenge lies in striking the optimum balance of delivering concise technical messages, but doing so in a fashion that the viewer can actually retain the message.” Stated Mcknew. “We plan on taking a very unique and ownable approach – we’d like to avoid the common animation explainer videos that are so prevalent these days. We always set our sights higher than the status quo.” said McKnew. Big Minnows assignment included the turnkey production of four video chapters.
MapR provides the industry’s only converged data platform that integrates the power of Hadoop and Spark with global event streaming, real-time database capabilities, and enterprise storage, enabling customers to harness the enormous power of their data. Organizations with the most demanding production needs, including sub-second response for fraud prevention, secure and highly available data-driven insights for better healthcare, petabyte analysis for threat detection, and integrated operational and analytic processing for improved customer experiences, run on MapR. A majority of customers achieves payback in fewer than 12 months and realizes greater than 5X ROI. MapR ensures customer success through world-class professional services and with free on-demand training that 50,000 developers, data analysts and administrators have used to close the big data skills gap. Amazon, Cisco, Google, HPE, Microsoft, SAP, and Teradata are part of the worldwide MapR partner ecosystem. Investors include Google Capital, Lightspeed Venture Partners, Mayfield Fund, NEA, Qualcomm Ventures and Redpoint Ventures. Connect with MapR on LinkedIn, and Twitter.
About Big Minnow
Big Minnow is a deep product and services resource that champions companies of all sizes by showing them how to survive change, find predictable outcomes and grow their brand. The company is comprised of industry leading team members in the following disciplines: advertising, web development, branding and identity, digital, promotion and relationship marketing, consulting, research and analytics, branded content and entertainment, and specialist communications.
Big Minnow’s software product suite—Nirvanu™—transforms marketing materials into useful day-to-day selling resources. Big Minnow is based in San Francisco, California. Visit the company’s web site at www.bigminnow.com. Visit Nirvanu’s website at www.nirvanu.com.